INGE THERON (@THERONINGE)

In case your Instagram feed has abruptly been flooded by films of folks getting their faces slapped, pounded, and massaged from the title of natural beauty, you have Inge Theron to thank for that. The previous elegance writer Established FaceGym, the massage-targeted facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Lizzo, after ex